I just saw a Kellogg’s Special K cereal commercial. It starts off with a young woman joining her girl friends at an outdoor cafe for lunch, and as she smugly sits down all glowy, her friends remark on how great she looks and ask what she’s been doing differently. She says that she’s been eating breakfast. Apparently she’s been eating not just any breakfast, but a breakfast of Special K cereal with berries blend. The commercial ends with the announcer saying, “Studies show that women who eat breakfast — like Special K cereal — weigh less!”

But what I heard was, “Studies show that women who eat breakfast like Special K cereal way less.” I thought, “Why would they say that in their commercial? Why would I buy Special K cereal if I’m gonna like it way less?”

Isn’t there supposed to be someone whose job it is to find and eliminate miscommunication like this before they spend billions of dollars putting it on the air?